University of Hawaiʻi Opens Call for Broadcast Rights Partners Beginning in 2026

University of Hawaiʻi Opens Call for Broadcast Rights Partners Beginning in 2026

University of Hawaiʻi Opens Call for Broadcast Rights Partners Beginning in 2026

BY HSRN STAFF | HONOLULU
PUBLISHED JANUARY 6, 2025

HONOLULU – The University of Hawaiʻi at Mānoa Department of Intercollegiate Athletics (UHMAD) has officially issued a Call for Offers (CFO) seeking a new broadcast partner for UH Athletics events starting with the 2026–27 academic year.

The multi-year agreement will shape how UH Athletics games are televised and streamed across Hawaiʻi—and potentially beyond—for the next decade.

In August 2025, the University of Hawaiʻi announced a one-year local television agreement with Spectrum Sports for the 2025–26 season. The deal was widely viewed as a short-term bridge, as UH prepares to join the Mountain West Conference as a full-time member in summer 2026, a move that coincides with the conference negotiating its own new media rights agreement.

A key component of the 2025 deal was the elimination of pay-per-view broadcasts for UH football, ending a model that had existed locally for more than 20 years. Spectrum began carrying UH sports in 2011, following an earlier era when games aired on KFVE.

What Is the University Looking For?

UH is seeking a top-tier broadcast provider capable of producing and airing UH Athletics events through a mix of:

  • Television (over-the-air, cable, satellite)

  • Digital platforms

  • Live and on-demand streaming services

The selected partner will hold exclusive Hawaiʻi broadcast rights for many UH home events while also potentially handling mainland U.S. and international distribution.

Contract Length and Timeline

  • Initial Term: 3 years
    July 1, 2026 – June 30, 2029

  • Extension Option: Up to 3 additional years (through June 30, 2032)

  • Extension negotiations must be completed 15 months before the initial term expires.

Sports and Games Covered

UH is seeking coverage of at least 110 UH home games per year, including all available games in the following Core Sports:

  • Football

  • Men’s & Women’s Basketball

  • Women’s Soccer

  • Men’s & Women’s Volleyball

  • Baseball

  • Softball

Doubleheaders in baseball and softball will count as two games. Additional consideration will be given to providers willing to broadcast non-core sports, such as beach volleyball, water polo, tennis, swimming & diving, golf, sailing, and track & field.

Broadcast Rights Explained

The agreement includes several layers of rights:

Hawaiʻi Telecast Rights (Required)

  • The selected provider will hold exclusive rights to produce and broadcast UH Athletics home events within the State of Hawaiʻi, including live telecasts, replays, highlights, and edited or condensed game content

  • On-air announcers will be selected by the provider but are subject to prior approval by UH

  • UH retains full access to clips and highlights for promotional use

Outside Hawaiʻi & International Rights (Optional)

  • Broadcasts on the U.S. mainland or internationally

  • International streaming opportunities

  • Subject to conference media agreements and geofencing rules

Importantly, radio rights are excluded and remain separate from this agreement.

Financial Expectations

The broadcast partner will provide:

  • Annual Rights Fee, paid quarterly

  • 20% revenue share on qualifying non-advertising broadcast revenue (e.g., showing of the Live Feed in movie theaters or similar venues)

  • Promotional credit to UH Athletics:

    • Year 1: $150,000

    • Year 2: $165,000

    • Year 3: $181,500

    • Future years increase by at least 10%

The Annual Payments may be reduced if UH makes available fewer than four football Home Games, or increased if UH makes available more
than six home football games.

Added Value and “Wish List” Items

UH is also encouraging creative proposals that support student-athletes and the campus community, including:

  • A dedicated “Warrior Channel” for UH content

  • Original storytelling and feature programming

  • Social media collaboration and content creation

  • NIL program support

  • Student internships, mentorships, and scholarships

  • Educational partnerships with UH academic programs

  • Hosting media workshops, panels, and conferences in Hawaiʻi

These offerings may be included as value-in-kind or used to supplement financial terms.

Important Dates to Know

  • Notice of Interest Due: January 16, 2026

  • Questions Deadline: January 27, 2026

  • UH Responses Issued: February 2, 2026

  • Final Offers Due: February 12, 2026 (5:00 p.m. HST)

Following review, UH will select 2–3 finalists before choosing a final broadcast partner.

SOURCE: Call for Offers for Broadcast Rights to UHM Athletics Events

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Hawai’i rolls past NJIT behind efficient high-powered attack

Hawai’i rolls past NJIT behind efficient high-powered attack

The 2026 Hawai’i men’s volleyball team poses after returning players received their Big West championship rings from the 2025 season. | Photo Credit: Michael Lasquero, HSRN

Hawai’i rolls past NJIT behind efficient high-powered attack

BY PAUL BRECHT | HONOLULU
PUBLISHED JANUARY 4, 2025

HONOLULU – Even Hawai’i head coach Charlie Wade was impressed.

The University of Hawai’i men’s volleyball team swept NJIT (0-2) in straight sets on Sunday night inside Bankoh Arena at Stan Sheriff Center, (25-17, 25-16, 25-17), dominating the Highlanders behind an attack that hit .517 as a unit while committing seven total attacking errors across 58 swings.

“Overall, the efficiency of the offense, I’m somewhat surprised – pleasantly,” Wade said of his team’s performance from throughout the weekend. “We hit for a big number both nights … both setters doing a nice job running the offense, I think it’s a good way to start the year.”

Sophomore opposite Kristian Titriyski paced the balanced Rainbow Warrior attack with 11 kills, four blocks and three service aces, finishing the match as the lone player on either side of the net to tally double figure kills. Fellow sophomore Adrien Roure followed closely behind with nine kills on 13 swings for UH, committing only one attacking error in three frames of work.

With the majority of his weapons from last season’s Big West champion squad returning and at his disposal, junior setter Tread Rosenthal dished out a calm 30-assist night in two (and a little change) sets of work before turning over the keys to the offense to freshman setter Magnus Hettervik in the third frame to close out the match.

Hettervik, who hails from Norway and was recruited with help from program legend Jakob Thelle, made his Rainbow Warrior debut in the second set as a serving sub but got real action running the offense in the final stanza as he dished out three assists.

“When an alum sends me a text, e-mail, whatever with someone, I know they know the level,” Wade said discussing the recruiting process of the new Norwegian setter. “Anyone that’s been recommended by one of the alums has turned out very good. Obviously, Jakob was a two-time NCAA champion, [AVCA] Player of the Year and, I don’t think there’s any question, the most decorated athlete in the history of the University of Hawai’i athletics … So, it didn’t take me much convincing when he sent me the tape.”

Hawai’i (2-0), who was ranked as the No. 2 team in the country in the AVCA preseason coaches’ poll, raced out to a 10-3 lead in the premiere stanza behind an aggressive Titriyski service turn that produced a pair of aces and an efficient attack that came to be the norm throughout the night.

The Rainbow Warriors kept rolling as the opening frame continued, seeing back-to-back triple blocks by the trifecta of Titriyski, Justin Todd and Louis Sakanoko help the hosts double up the Highlanders, 18-9, and force NJIT to take its second timeout of the young night. UH calmly closed out the set with a 25-17 decision, hitting .533 on 15 swings as a group while all phases of the game flowed.

Hawai’i’s efficient attack leveled up in the second set, hitting .778 as a team without committing a single attacking error while Hettervik made his first entrance and promptly dealt an ace on the way to another comfortable set win, 25-16.

The third frame provided the most competitive action of the night as Wade dipped into his pool of promising prospects awaiting on the bench to close out the match. While starters Adrien Roure, Tread Rosenthal, Kristian Titriyski, Trevell Jordan and Quintin Greenidge opened the set, Finn Kearney and Ofeck Hazan got the nod for a solid portion of the frame along with time for Hettervik and middle blocker Alex Parks.

Each side played within a pair of points of each other until Hawai’i ripped off a 7-0 run to take a commanding 21-12 lead over NJIT in the final set. The Highlanders hit back with a 4-1 run, but the Rainbow Warriors quit playing with their food as Roure powered down the final kill of the night to secure the second sweep in as many matches this season.

Quintin Greenidge tallied a match-high eight digs in the sweep while Louis Sakanoko had six kills on seven swings and did not commit an error of any kind (attack, service, block or reception). Trevell Jordan added four kills on six swings with a single attacking error while chipping in one of Hawai’i’s eight team blocks.

Following the match, returning players from the 2025 squad received their Big West championship rings. Alumni such as ‘Eleu Choy, Kawai Hong and Zachary Thompson also came back following their graduation to take in the match and take part in the ring ceremony after the victory, celebrating while newcomers watched with desires to add bling of their own.

“When I look at the ring, it looks pretty insane,” freshman setter Magnus Hettervik said after watching his new teammates get their hardware. “It pushes me more that I really want to get one for myself, so I think it’s just an inspiration.”

No. 2 Hawai’i returns to action on Thursday, January 8 for a top-10 matchup against No. 7-ranked Loyola-Chicago, hosting the Ramblers for the first of a two-match weekend series. First serve is scheduled for 7 p.m. HT.

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Postgame Notes & Quotes: Hawaiʻi Men’s Volleyball Opens 2026 Season

Postgame Notes & Quotes: Hawaiʻi Men’s Volleyball Opens 2026 Season

Setter Magnus Hettervik, OH/OPP Louis Sakanoko, Head Coach Charlie Wade

Postgame Notes & Quotes: Hawaiʻi Men’s Volleyball Opens 2026 Season

BY HSRN STAFF | HONOLULU
PUBLISHED JANUARY 4, 2025

HONOLULU — The Hawaiʻi Rainbow Warriors men’s volleyball opened the 2026 season with a sweep of NJIT, but postgame conversations inside the Stan Sheriff Center revealed a team more focused on standards, connection, and long-term goals than early-season results.

Below are key notes and quotes from head coach Charlie Wade, junior outside hitter/opposite Louis Sakanoko, and freshman setter Magnus Hettervik following opening weekend.

Opening Weekend Energy and Mindset

Sakanoko said returning to the Stan Sheriff Center — and doing so in front of an engaged home crowd — set the tone immediately for the Rainbow Warriors.

“It was nice to come back in the Stan for sure. All the support we got from the fans was incredible.”

He added that Hawaiʻi’s approach didn’t change based on opponent or circumstance.

“We prepare for each game the same. First game, we were really focused on bringing energy first and not letting the other team dictate how we play.”

Consistency Over Results

When asked about the quick turnaround between matches, Sakanoko emphasized execution over emotion.

“We stayed locked in on small things. Keeping our service in — globally, we did a really good job.”

That attention to detail stood out to Wade as well, particularly from the service line.

“We pride ourselves on managing from the service line. We were a little under 90 percent, but 89 is a pretty good number.”

Wade also pointed to offensive efficiency as a pleasant early-season indicator.

“Both setters did a nice job running the offense. We hit for a big number both nights, which was great to see.”

A First Taste of the Stan for Magnus Hettervik

Freshman setter Magnus Hettervik made his Stan Sheriff Center debut during opening weekend — an experience he said lived up to everything he had heard before arriving in Hawaiʻi.

“It was amazing,” Hettervik said. “I’ve been looking forward to playing here in front of the fans.”

That moment was the culmination of a unique and personal recruiting path that began thousands of miles away in Norway. Head coach Charlie Wade explained that the connection started with former Hawaiʻi setter Jakob Thelle, one of the most decorated players in program history.

Jakob Thelle, a two-time NCAA champion and former National Player of the Year, reached out to Wade after seeing Hettervik’s potential — a recommendation Wade said carried significant weight.

“When one of our alums sends me a name, they’re putting their reputation on the line,” Wade said. “Every guy who’s come to us that way has turned out very good.”

The connection went deeper than volleyball. Hettervik shared that Thelle was his older brother’s best friend growing up, and the two also attended the same volleyball high school in Norway — making the Hawaiʻi pipeline feel natural rather than coincidental.

“He’s kind of like another big brother to me,” Hettervik said. “I’ve heard a lot of stories from him about the fans, the Stan Sheriff Center, and what it’s like to play here.”

Those stories — combined with the opportunity to compete at the highest level — ultimately drew Hettervik across the globe.

“I just got really interested in the opportunity,” he said. “So far, it’s been amazing.”

For Wade, the result is another example of how Hawaiʻi’s volleyball culture continues to resonate internationally — and how the Stan Sheriff Center remains a powerful recruiting tool long before a player ever steps onto the court.

Building Chemistry Early

Hettervik spoke specifically about his developing connection with middle blocker Ofeck Hazan, noting that reps in practice have translated quickly to matches.

“We’ve had a lot of reps together, and I really feel the connection.”

That trust and familiarity is something Wade believes is already showing across the roster.

Championship Rings — and Championship Expectations

Opening weekend also featured Hawaiʻi’s Big West championship ring ceremony, a moment Wade said was about validating the work behind the scenes.

“Guys come here to win championships. That’s part of the deal.”

He added that success requires embracing the daily grind.

“Everybody loves the idea of winning championships. Not everybody loves the lifestyle.”

For Hettervik, seeing teammates receive their rings only raised the bar.

“When I look at the ring, it looks pretty insane. It just pushes me more — I really want one for myself.”

A Different Kind of Confidence

Wade noted a noticeable shift in the team’s demeanor compared to last season.

“There’s a calm confidence to this group that just wasn’t there last year.”

He attributed that to maturity, leadership, and hunger.

“You look at guys like Tread Rosenthal and how he goes about his business — that spreads throughout the team.”

Looking Ahead, Even After Opening Weekend

Despite the wins and the celebration, the Rainbow Warriors’ focus quickly turned forward.

“We’re really happy,” Sakanoko said. “But now we’re already focused on next week.”

Wade echoed that sentiment, emphasizing sustainability over short-term success.

“We’ve built this program to an elite level. The challenge now is sustaining it.”

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Turnovers tank Hawai’i against balanced UC San Diego squad

Turnovers tank Hawai’i against balanced UC San Diego squad

Hawaii G Bailey Flavell drives to the basket during a home loss to UC San Diego. | Photo credit: Michael Lasquero, HSRN

Turnovers tank Hawai’i against balanced UC San Diego squad

BY PAUL BRECHT | HONOLULU
PUBLISHED JANUARY 3, 2026

HONOLULU – New year, same problems.

A talented-but-young University of Hawai’i women’s basketball team turned the ball over 24 more times on Saturday night, falling 65-54 to UC San Diego (8-3, 3-0 Big West) inside Bankoh Arena at Stan Sheriff Center to drop to 0-4 to start Big West play for the first time in head coach Laura Beeman’s 14-year tenure.

Freshman Keiara Curtis made her first collegiate start as UH deployed the fifth different starting five combination in 14 contests, scoring in double figures for the fourth straight game as she led the team with 13 points in 30 minutes of action. The 5-foot-8 guard also grabbed five rebounds to go along with a steal, an assist and a block while turning it over four times in the loss.

Fellow freshman Bailey Flavell added 12 points and seven rebounds while committing six turnovers, struggling to 1-of-9 shooting from the floor after a hot first quarter saw her hit 3-of-4 to begin the game. Senior forward Saniyah Neverson was the third and final Rainbow Wahine to finish in double figures, chipping in 11 points on an efficient 5-for-7 shooting to go along with a pair of blocks.

Hawai’i (6-8, 0-4 Big West) raced out of the gates behind quick decision making and the scoring efforts of Flavell and Neverson, who combined to score 11 of UH’s first 14 points in the opening six minutes to give the hosts a 6-point lead with 3:41 remaining in the first quarter.

The rollercoaster Rainbow Wahine hit the downturn to close the period, going the final 3:41 without another made field goal as two Keiara Curtis free throws were the lone points to help the hosts maintain a 3-point lead heading into the second frame.

Curtis drilled a triple to open play in the second quarter to give a 19-13 advantage to Hawai’i, matching the largest lead of the night for the Rainbow Wahine before UC San Diego turned on the magnets from distance. The Tritons connected on 4-of-7 tries from long range in the frame, vaulting ahead 35-29 by halftime behind the hot hand of guard Lev Feiman, who scored all 10 of her points in the second period.

“The same thing happened against [UC Riverside], we had a bad second quarter,” UH head coach Laura Beeman said postgame. “Teams are coming out, we play the first quarter, they come in after the [quarter] break and there are adjustments that are made, which is blow up [our] stuff. We know it’s coming, we say they’re going to blow up our stuff … and then the pressure gets us and we either forget what we’re doing, or we just turn the ball over.”

Hawai’i committed 11 turnovers in the first half, leading directly to 12 points for UC San Diego.

A pair of Neverson buckets opened the third quarter for the Rainbow Wahine, but the Tritons countered with a couple of 3-pointers as Erin Condron and Rosa Smith helped power the visitors to a 13-point lead with 3:39 to go in the period. An 8-0 run by Hawai’i, capped off by Flavell’s second 3-pointer of the night, pulled the hosts within a handful with under a minute left in the frame, but Sabrina Ma drained a three of her own just before the buzzer to send UCSD into the final 10 minutes leading by eight.

The defensive breakdown to end the quarter was a frustrating one for UH, who had seemingly snagged back the momentum before the Ma triple.

“One of the rules that we have is we are not coming off a strong side shooter when they’re a good shooter, and that’s one of the best shooters on their team,” Beeman said when asked about the final play of the third quarter. “Those are the things I become impatient about, and it’s not towards one individual player. That is the growth that has to happen … We led the nation in [multiple] defensive statistical categories last year. What we teach works, but you have to do it – and that’s something that my patience will grow weary with.”

Despite the defensive breakdowns and turnover woes, Hawai’i fought back within four through the opening few minutes of the fourth quarter as Imani Perez, Neverson and Flavell each netted buckets. The defense turned up the pressure as well, blocking a pair of shots and forcing a turnover by UCSD to make it 51-47 with 6:21 left to play.

The offensive attack ended there for Hawai’i, who made 2-of-9 from the field and turned it over three more times over the final six minutes of regulation as UC San Diego knocked down 9-of-12 from the charity stripe in the final frame to cap off a 65-54 decision over the Rainbow Wahine.

Erin Condron led the way with 16 points for the Tritons, who had four different players finish in double figures in the win. Rosa Smith added 14 points before fouling out while Sabrina Ma tacked on 13 points with three made 3-pointers and Lev Feiman chipped in her 10 points in the second quarter.

Imani Perez finished with nine points, four rebounds and five blocked shots as she eclipsed 100 career rejections with UH. The senior forward became the eighth player in program history to pass the century mark for blocks and the first since Shawna Lei-Kuehu (125 blocks, 6th all-time) joined the club during the 2014-15 season.

“She buys into the process,” Beeman said proudly of her defensive captain.

Hawai’i totaled 10 blocks as a team and beat the Tritons in the rebounding battle, 38-28, in the loss. After allowing 12 points on 11 turnovers in the first half, the Rainbow Wahine limited UCSD to four points off turnovers despite committing 13 giveaways after halftime.

“I thought we got better tonight,” Beeman reflected. “It’s not the outcome that we wanted, but we got better in a few different areas. The Achilles’ heel is the turnovers and that’s going to continue to happen until we really understand how important it is to value the ball.”

Despite the result, the head coach spoke about the resilience of her squad through a difficult stretch to begin conference play and gave her vote of confidence that the Rainbow Wahine would be better in the long run after experiencing different adversities.

“We’re going to continue to fight. I do not think we will be the same team two weeks from today, we’ll be better,” Beeman stated.

Hawai’i’s tough schedule continues next with a road date against Big West-leading UC Irvine on Saturday, January 10 with tip-off scheduled for noon HT. The Anteaters are 4-0 to begin conference play and 13-2 overall after dispatching Cal State Fullerton on Saturday, 64-51.

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Rainbow Warriors ring in New Year with road demolition of UC Riverside

Rainbow Warriors ring in New Year with road demolition of UC Riverside

Hawaii F Gytis Nemeikša rises up for a jumpshot during a home game. The graduate forward had 13 points and nine rebounds off the bench in Thursday’s win at UC Riverside. | Photo Credit: Michael Lasquero, HSRN

Rainbow Warriors ring in New Year with road demolition of UC Riverside

BY PAUL BRECHT | HONOLULU
PUBLISHED JANUARY 1, 2026

Statement showing to start 2026.

The University of Hawai’i men’s basketball team turned in the most impressive road effort in program history on Thursday, ripping off an 88-45 win over UC Riverside to open up the new year behind a season-best 13 made 3-pointers. Isaac Johnson led all scorers with 18 points, adding six rebounds and three assists in 22 minutes of action for UH.

All 10 Rainbow Warriors that saw action scored, including freshman guard Hunter Carter’s first collegiate made field goal with 4:18 left in regulation. Gytis Nemeikša provided a major spark off the bench, finishing with 13 points and nine rebounds as he recorded his eighth game of 10+ points this season for Hawai’i.

Ike Finlinson was the third player to score in double figures for UH, chipping in 10 points and five rebounds in 14 minutes of work off the pine.

Hawai’i raced out of the blocks with the first 10 points of the day as Johnson drained a pair of early 3-pointers. The lead quicky grew to 20-6 for UH with just over 13 minutes left in the opening half after Dre Bullock ripped off a scoring burst, capping it off with a right-handed explosion at the rim.

The Highlanders brought it back to an 11-point game with 5:41 left before halftime, but two more made triples and a pair of free throws by the visiting Rainbow Warriors just ahead of the break sent UH into the locker room up, 45-27. Hawai’i drained 8-of-16 attempts from long range over the opening 20 minutes and dominated the glass, 23-11.

Johnson and Hunter Erickson took turns ripping through the UCR defense when play resumed, pushing the Hawai’i advantage out over 20 less than five minutes into the second half. The lead grew to 30 a few minutes later as Finlinson found the touch from distance, calling in the clean-up crew with more than 10 minutes remaining in UH’s first road conference game of the season.

The Rainbow Warrior avalanche continued raining into the final minutes as the lead expanded over 40 after Carter’s first career bucket and an acrobatic jam by AJ Economou. Finlinson cleaned up one last miss to put himself over double figures in the final minute, wrapping up the 88-45 win for Hawai’i’s seventh straight victory.

The 43-point margin was Hawai’i’s largest Big West victory ever, surpassing a vacated 31-point win over UC Riverside from 2014 and a 29-point win over Cal Poly from 2024. It also passed an 88-58 win over Air Force from 1990 as the largest margin of victory on the road in UH program history.

Dre Bullock and Isaiah Kerr each ended up with nine points for UH while Aaron Hunkin-Claytor added eight points and six assists in the win. Harry Rouhliadeff and Hunter Erickson each had seven points for the Rainbow Warriors as all 10 players scored.

Hawai’i returns to action on Saturday as they visit defending conference champion UC San Diego. Tip-off is scheduled for 5 p.m. HT. The Tritons fell on the road at Cal Poly on Thursday night, 67-65.

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Six Months In: Matt Elliott on Momentum, Community, and the Future of UH Athletics

Six Months In: Matt Elliott on Momentum, Community, and the Future of UH Athletics

Six Months In: Matt Elliott on Momentum, Community, and the Future of UH Athletics

HSRN STAFF | HONOLULU
PUBLISHED DECEMBER 30, 2025

Six months into his tenure as University of Hawaiʻi Athletics Director, Matt Elliott joined Wake Up in the Den for a wide-ranging conversation that touched on community, momentum, and the evolving future of UH athletics.

Elliott officially began his appointment on June 30, 2025, and with the calendar turning toward the end of the year, the milestone offered a natural pause for reflection. From the outset, Elliott emphasized that what has stood out most isn’t a single result or decision — it’s the people. He spoke about the passion Hawaiʻi shows for its teams and the kindness he and his family have felt since arriving, describing a community that genuinely wants UH athletics to succeed and believes deeply in its role across the islands.

A Season to Remember

When asked about the highlights of his first six months on the job, Elliott didn’t start with wins or trophies — he started with the fans. He pointed to the passion of the UH community and the consistent support shown across programs, noting how quickly that connection became apparent after his arrival. That foundation, Elliott said, is what allows moments on the field to resonate far beyond the final score.

From there, football naturally followed. Elliott referenced a season bookended by unforgettable finishes — a last-second kick to open the year against Stanford and a bowl victory sealed by a late touchdown pass to beat Cal — both coming at home in front of energized crowds. Those moments, he said, captured the pride, joy, and statewide impact UH football can generate when momentum builds.

The conversation also turned to head coach Timmy Chang, with Elliott addressing continued fan curiosity surrounding Chang’s future. Chang received a one-year contract extension in December 2024 that runs through the 2026 season, and after a 9–4 campaign capped by a 35–31 Hawaiʻi Bowl win over Cal, questions about a longer-term extension have naturally followed. While Elliott reiterated that he does not comment on ongoing personnel matters, he spoke at length about the growth of the program under Chang’s leadership, calling the transformation over the past four seasons “truly remarkable.”

Elliott highlighted a UH-produced video that juxtaposed Chang’s first season with the close of this one — showing the same seniors who once sat on the field during rebuilding years now walking across it celebrated, surrounded by family and lei. He described that moment as one of the most moving sports experiences he’s witnessed, and a powerful testament to the culture, relationships, and belief Chang and his staff have built within the program.

Navigating NIL and a Changing Landscape

A significant portion of the interview centered on NIL and UH’s recent informational briefing with state legislators. Elliott framed NIL not as a threat to academics, but as an evolution that allows student-athletes to better support themselves while continuing to represent the university, the local economy, and the state with pride.

He emphasized transparency in UH’s approach — outlining what it realistically takes to compete in the Mountain West while noting that UH is currently funding NIL through philanthropy and revenue generation. Elliott stressed that the request for state support is about sustainability and planning, not excess, and about positioning UH to remain competitive while continuing to invest in student-athletes.

Access, Exposure, and Rebuilding the Connection

Another recurring theme was access. Elliott acknowledged that pay-per-view once served a financial purpose, but said it also created barriers between UH athletics and the community. Rebuilding that connection, especially without a permanent on-campus stadium, has been a priority.

He spoke about the importance of visibility — children growing up with UH games on in the background, families gathering around broadcasts, and fans being able to easily find games across platforms. Elliott expressed confidence that UH football will not return to a pay-per-view model, with future media partnerships prioritizing exposure and accessibility.

What’s Ahead for 2026 and Beyond

Looking forward, Elliott outlined several initiatives expected to shape UH athletics in the coming year. Among them: issuing a request for proposals for local media rights, beginning the process of evaluating UH’s multimedia rights partnership, and exploring ways to create additional premium seating and fan experiences across UH venues.

Each effort, Elliott explained, is about responsibly growing revenue while enhancing the fan experience — not pricing people out, but offering more options for supporters, partners, and businesses to engage with UH athletics in meaningful ways.

A Message to the UH Community

To close the conversation, Elliott offered a message rooted in gratitude and invitation. He thanked fans for their support throughout the second half of 2025 and encouraged the community to continue showing up — not just for football, but for basketball, volleyball, baseball, softball, and the many programs that make UH athletics special.

For Elliott, the joy of UH sports lies in shared experiences: families in the stands, kids running through arenas, and student-athletes inspiring the next generation. Six months in, his vision is clear — strengthen connections, build momentum, and ensure UH athletics remains a source of pride for the university and the state as 2026 approaches.

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